ADIDAS

IMPOSSIBLE
IS NOTHING

“We don’t need your empowerment. That would suggest we don’t have power.”

In this installment of the Adidas “impossible Is Nothing’ campaign, we champion the stories of seven women defying the odds to become successful in their respective fields with seven impossible stories.

1.4 billion people reached 
945 million video views 

Creatives: Me, EVELYN HARPER
Group Creative Director: KIRSTEN RUTHERFORD
Executive Creative Director: Caleb Jensen
Director: NATALIE RAE