GATORADE

LOVE MEANS EVERYTHING

SERENA WILLIAMS’ RETIREMENT TRIBUTE

We had to find the real people behind this movement: minority fencers, skaters, track and field athletes, dancers, gymnasts, musicians, and everyone in between.  Not to mention, a narration from her longtime friend — Beyoncé Knowles Carter. 

Creatives: Me, EVELYN HARPER
Senior Creatives: Ronney Chong, Malu Lara
Group Creative Director: Mark Peters
Executive Creative Director: Caleb Jensen
Producers: Celestina Lucero, Linnea Goodman
Director: Jake Nava
Editorial: Lost Planet
VFX: Method
Music: Heavy Duty
Sound Design: Barking Owl
Color: Company3